Insights · Notes from the team
No secrets in the work.
We document what actually happens in our work here — the decisions that paid off, and the ones that didn't. Don't expect generic advice you can find anywhere else.
May 12, 2026
How we cut a WordPress site's weight by 68% without losing its look
A case study on a food brand site. Before and after, with technical detail for every step.
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WordPress
GenerateBlocks vs native Gutenberg: when do we pick which?
We use both professionally. A practical comparison based on 30+ projects.
Frontend
Writing Arabic CSS without surprises — a practical guide to logical properties
inline-start instead of left, padding-block instead of padding-top. Everything you need for RTL.
SEO
Schema markup for Arabic sites: common problems and fixes
Why does Google misread your product descriptions? And the fixes that actually move the needle.
Tooling
Claude Code in our workflow — a 6-month experience
Where it actually saves time, where it costs more. Examples from real projects.
Process
Why we open staging to our clients day by day
Transparency isn't just a value. It's a tool that cuts launch-day surprises.