A question that comes up on every new WordPress project: native Gutenberg or GenerateBlocks? There's no absolute answer, but we have a practical rule from 30+ projects.
When we pick native Gutenberg
- When your team will be editing a lot and fast
- When the project is relatively simple and doesn't need complex layouts
- When we're shipping custom blocks ourselves
When we pick GenerateBlocks
- When the site needs complex grid layouts
- When performance is a top priority
- When the client wants precise editing without breaking anything
The rule: we use what serves the client after delivery, not what makes our build easier.
The actual comparison on real projects: average single-page size with GenerateBlocks is 18% smaller than native Gutenberg — but the learning curve is slightly higher for the client team.
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