A question that comes up on every new WordPress project: native Gutenberg or GenerateBlocks? There's no absolute answer, but we have a practical rule from 30+ projects.

When we pick native Gutenberg

  • When your team will be editing a lot and fast
  • When the project is relatively simple and doesn't need complex layouts
  • When we're shipping custom blocks ourselves

When we pick GenerateBlocks

  • When the site needs complex grid layouts
  • When performance is a top priority
  • When the client wants precise editing without breaking anything
The rule: we use what serves the client after delivery, not what makes our build easier.

The actual comparison on real projects: average single-page size with GenerateBlocks is 18% smaller than native Gutenberg — but the learning curve is slightly higher for the client team.

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