When Nakheel reached out, they had a working Shopify store with 480 products. The problem wasn't the store — it was order entry. Every order needed 6 manual steps before it reached a driver.
Requirements: store + internal system
The standard fix is to integrate Shopify with an ERP. We proposed something different: WooCommerce with a custom dashboard, putting sales and operations in one place. The win: 6 manual entry steps removed per order.
Two languages, two cultures — not "translation"
The site sells across Egypt, the UAE, and Kuwait. That means:
- Product names differ by country (same item, different local name)
- Sizes and weights expressed differently
- Dates and prices follow local conventions
We used WPML with three content maps — one per market. No "auto-translate" — each market has a local editor who reviews content before publishing.
When you sell across markets, language is just the starting point. The real value is in understanding the context of each market.
The custom dashboard
This piece took the longest. We designed an order-entry interface that collapses 6 steps into 1:
- Phone number lookup pulls a returning customer's details automatically
- Product picking via instant search (no dropdowns)
- Payment and shipping on the same screen
- Invoice printing in one click
Result: 4-month payback
Just 4 months after launch, the saved order-entry time (seven staff × two hours daily) had recovered the entire project cost. Eighteen months later, they're still running on the same system — no hand-holding required.
Got a project like this in mind?
We'd love to hear about it. A 30-minute call at no cost, and you leave with a clear understanding of what you need.
Start your project
